Hi, I’m Alex, the founder of Atlas & Co. I’ve spent my career inside service-based businesses—managing teams, running operations, and making sure the behind-the-scenes work actually works. Over time, I realized that most owners aren’t struggling because they lack vision or hustle—it’s because the operational side of their business feels heavy, confusing, and never-ending.

That’s why I started Atlas & Co: to be the partner who helps carry that weight. My passion is turning messy, overwhelming operations into clear systems that support growth and create peace of mind. I know what it feels like to juggle too many hats, and I know how transformational it is when your business finally runs smoothly.

When I’m not helping business owners find clarity, you’ll find me with my dog, exploring local tea shops, or building strength in the gym. I bring the same focus and grit to my work with clients as I do to my own life because to me, operations isn’t just about business, it’s about creating space for what matters most.