We help service business owners stop running on fumes and start running with structure.

ABOUT ATLAS & CO

Atlas & Co was built for the business owner who is doing everything right, yet still feels like they’re one bad week away from everything falling apart.

Alex Apsey founder Atlas and Co Minneapolis operations consulting

I kept seeing the same thing happen. Business owners who were talented, dedicated, and genuinely great at what they did, but completely buried under the weight of their own growth. More clients meant more chaos. More team members meant more things falling through the cracks.

The problem was never the owner. It was never the work ethic or the vision or the drive. It was the absence of systems, structure, and operational clarity that could actually keep up with the business they were building.

That's why Atlas & Co exists. Not to hand you a framework and wish you luck — but to get into the details of your specific business, figure out what's actually breaking down, and build the operational foundation that lets you grow without losing your mind in the process.

OUR STORY

Why Atlas & Co exists

Every business owner deserves to feel like they're running their business. Not the other way around.

THE TEAM

The people behind Atlas & Co

Alex Apsey founder and principal consultant Atlas and Co

I've sat across from a lot of business owners who were doing everything right and STILL felt like they were one bad week away from everything falling apart. Turns out, the work ethic was never the problem. The systems were.

I started Atlas & Co because every business owner deserves to feel like they're running their business, not the other way around. My approach isn't cookie-cutter. I get into the details of your specific business and build solutions that make sense for how you actually operate.

I'm based in Minneapolis, deeply invested in the community I've built here, and genuinely passionate about helping business owners build something that supports their life, not just their revenue goals.

I'm glad you're here. Let's see what we can build.

Meet Alex!

Founder & Principal Consultant


Sammi Jo executive operations coordinator Atlas and Co

Sammi Jo is the person who makes sure nothing falls through the cracks; for our clients or for us. She plays a key role in keeping client relationships moving, coordinating projects, and supporting implementation so every engagement runs smoothly.

Known for her ability to build trust quickly and communicate with warmth, she helps clients feel supported at every stage of the engagement.

Meet Sammi Jo!

Executive Operations Coordinator

WHY ATLAS & CO

What makes us different

Sustainable growth over quick fixes

We stay in it with you. Building real systems and making sure the operational foundation we create holds up as your business grows.


Strategy and execution together

A strategy that never gets implemented isn’t a strategy. It’s a document. We help you identify opportunities, build solutions, and support you through execution.


Built for service businesses

We understand your world, the client relationships, the team dynamic, the scheduling complexities. We built Atlas & Co specifically for the businesses like yours.


Clarity

Accountability

Sustainable Growth

Partnership

Education

Clarity ● Accountability ● Sustainable Growth ● Partnership ● Education ●

Ready to talk?

Whether you know exactly what you need or you're not sure where to start, I'd love to hear what's going on in your business.

Book A Strategy Call