ABOUT ATLAS & CO

Your business should support your life, too.

Atlas & Co helps service business owners build clearer systems, stronger teams, and more manageable ways of working.

Whether you’re running solo, preparing to bring on help, or leading a growing team, we help you create the structure your next chapter needs.

Alex Apsey founder Atlas and Co Minneapolis operations consulting

Good at your work. Carrying too much of everything else.

I kept meeting talented business owners who cared deeply about their clients but were spending more and more time keeping everything moving behind the scenes.

The follow-ups, the scheduling, the questions only they could answer, and the processes that lived entirely in their heads.

I started Atlas & Co to help owners make that work more manageable and to build a stronger foundation before growth adds more pressure.

We look at how your business actually runs, identify what needs attention, and help you take the next useful step. Sometimes that means working through one problem. Sometimes it means building systems or providing ongoing operational leadership.

The goal is a business you can lead with more confidence and room to breathe.

OUR STORY

Why Atlas & Co exists

Every business owner deserves to feel like they're running their business. Not the other way around.

THE TEAM

The people behind Atlas & Co

Alex Apsey founder and principal consultant Atlas and Co
Alex Apsey founder and principal consultant Atlas and Co

I’m the person who helps you untangle what’s happening in your business and decide what to do next.

I lead our assessments, strategy, and operational decisions, connecting the details of your everyday work to your goals, capacity, and numbers. I care about solutions you can actually use and maintain.

Based in Minneapolis, I’m invested in helping service business owners, especially women, build businesses that support their lives, their people, and their financial goals.

You bring the knowledge of your business. I bring an outside perspective and a practical way forward.

I'm glad you're here. Let's see what we can build.

Meet Alex!

Founder & Principal Consultant


Sammi Jo executive operations coordinator Atlas and Co

Meet Sammi Jo!

Sammi Jo helps turn decisions into working systems.

She coordinates projects, develops documentation, supports system setup, and keeps clients informed as the work moves forward. Behind the scenes, she also helps keep Atlas organized and our commitments on track.

Her warmth and attention to detail help clients feel comfortable asking questions, learning new processes, and putting changes into practice.

Executive Operations Coordinator

WHY ATLAS & CO

What makes us different

Support at the Level You Need

From one focused session to hands-on implementation and ongoing leadership, we help you choose a useful starting point.


Built Around Your Business

Your systems should fit how you work, the people involved, and what you have the capacity to maintain.


Growth you can sustain

We consider your time, finances, client experience, and team capacity together so improvements support the whole business.

Clarity

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Accountability

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Sustainable Growth

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Partnership

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Education

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Clarity ● Accountability ● Sustainable Growth ● Partnership ● Education ●

Tell us what’s feelng hard than it should

You don’t need to have the problem perfectly defined or know which service to choose. Share what’s happening, and we’ll help you figure out where to start.

Find Your Starting Point